The SHUAC FRAMEWORK™

A System for Creating Connection That Sticks

Our “why” is connection.
Our “how” is SHUAC.

Bring SHUAC to Your Team

At its core, every audience member, team member and human wants to feel Seen, Heard, Understood, Appreciated and Connected.

That’s why we built the SHUAC Framework™ - our signature system for turning audiences into communities and communication into connection.

We don’t just teach SHUAC - we live it.

The Results of Living

The SHUAC FRAMEWORK™

Spark Engagement

Authentic participation that lasts beyond the applause.

Build Trust

Create psychological safety within minutes.

Energize Audiences

Transform passive listeners into active participants.

Create Connection

Turn moments into lasting memories.

See

Recognize people’s presence.

Understand

Bridge perspectives.

Hear

Acknowledge voices.
SHUAC

The Five Elements

Appreciate

Validate value.

Connect

Turn shared space into shared experience.

How We Use it

Real-World Application

As Emcees

We use SHUAC to read the room, elevate energy and make everyone feel part of the story.

As Speakers

We weave humor and insight to help audiences feel seen and inspired.

As Facilitators

We use SHUAC to foster trust and collaboration quickly.

As Trainers

We teach teams to apply SHUAC to their own culture.

WHY SHUAC WORKS

Connection isn’t luck - it’s design.
When people feel seen and heard:

Engagement

increases by
0%

Retention

rises by
0%

Trust and loyalty

grow exponentially
0%

The SHUAC FRAMEWORK™

operationalizes what most people overlook: the repeatable behaviors that create human connection.

“Katy and Mo have been a part of this process right from the very beginning. We started having FaceTime calls early in my process … so then when they're standing up there introducing the speakers, they have researched and studied and interviewed and talked with every single speaker in depth about who they are, what their talk is and what they hope the talk will actually accomplish.”

- Jeffrey Bornman, TEDx Speaker

Learn It. Live It. Lead It.

The SHUAC FRAMEWORK™ can be integrated into your next event, keynote or corporate retreat.

Learn It

Understand the 5 pillars of SHUAC.

Live It

Apply it in real time through interactive experiences.

Lead It

Build lasting habits of connection that strengthen teams.
Bring SHUAC to Your Team

SHUAC isn’t a secret - but it is a system.

We share the philosophy and framework freely.
The application - the customized exercises, stories and techniques - that’s what we tailor for our clients.

You’ll understand the “what” and “why” here.
You’ll experience the “how” when you work with us.

That's where the

Epic

happens

Want to SHUAC your team or event?

Let’s make connection your competitive advantage.
Bring SHUAC to Your Team